JB3 is a collection of high-quality luxury eyewear that brings the refined Italian lifestyle to everyday accessories. Rooted in its genuine appreciation for the precision, quality, and care that defines Italian craftsmanship, each pair of JB3 sunglasses is a true embodiment of the country’s heritage of excellence.

After a combined decade of travel and study within Italy, founder JB Mariano III reconnected with his roots and fell in love with the country’s sartorial authenticity. Now, each frame is thoughtfully designed in New York City and produced in collaboration with a independent, family-run factory outside of Udine. The meticulous, 36-step process combines technical prowess with manual artistry: each custom phase of production, including laser etching, gasket gluing, and lens cutting is done on-site to ensure quality. This dedication to slow fashion is at the core of JB3, who’s deep, personal relationship with the manufacturer not only allows JB3 to cut out costly intermediaries and traditional stop-gaps, but it also ensures that each drop is produced in small batches to minimize waste. 

JB3’s timeless and distinct designs boast statement features that make them instantly recognizable. With bold colors and evocative silhouettes, each frame is made to be water-resistant, scratch-resistant, anti-reflection—and most importantly, to outlast any trend cycle.