JB Mariano III founded his eponymous accessory label, JB3, as a way to reconcile his Italian heritage with his American upbringing. After spending a combined 15 years traveling and studying in Italy, first in Rome and later in Florence and Milan, JB reconnected with his roots and fell in love with the way Italy’s sense of style and authenticity touched every part of daily life. While studying in Milan, he met a family-run eyewear factory that shared his appreciation for precision, craftsmanship, and care. JB3 began with a small collection of timeless sunglasses and has since expanded to include jewelry and leather goods. Every piece carries forward the tradition of Italian excellence and artisanal integrity.