JB Mariano III founded his eponymous accessory label, JB3, as a way to reconcile his Italian heritage with his American upbringing. After a combined 15 years of travel and study within Italy—first in Rome, and later in Florence and Milan—JB reconnected with his roots and fell in love with how the country’s sartorial authenticity bled into every aspect of an individual’s life. While studying in Milan, JB connected with a family-run eyewear factory that showed a genuine appreciation for the precision, craftsmanship, and care that goes into each product. JB3 launched with a small collection of timeless sunglasses, and since then, the brand has grown to include jewelry and leather goods—each piece continuing the tradition of Italian excellence and artisanal integrity.